Cameron (Cami) Ragano
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Cameron (Cami) Ragano
|Job title of nominated professional (or team name)||Vice President, Marketing|
|Company (where nominated professional or team is working)||SightGain|
|Company size (employees)||1 to 9|
|Headquarters Region||North America|
Cameron (Cami) Ragano is a marketing and business development leader with over 10 years of experience driving revenue in the cybersecurity industry. She has skillfully multiplied sales pipelines and increased revenue by 5x at Cybrary, as well as helped take the company from pre-seed funding to Series C funding. With a focus on start-up cybersecurity SaaS enterprise software, she has built a career around innovative digital marketing campaigns and customer-focused events that drive revenue. Her go-to-market strategies have disrupted and dominated the cybersecurity field.
Cami has made a significant impact on companies both small and large. Her current position at SightGain is only one example – already making a huge growth impact on their go-to-market, sales development, and branding strategies. In previous positions, Cami was instrumental in driving growth for startups as well as more established businesses. She brings creativity and expertise to every endeavor, always seeking to leave her mark.
Cami is known for her non-traditional thinking and creativity when it comes to marketing and sales. She doesn’t believe in doing things the way they’ve always been done–she wants to find new and better ways to reach customers and sell products. This approach has served her well, as she is being recognized as a raising star in the cybersecurity marketing community. Her peers respect her for her innovation and out-of-the-box strategies.
Cami is a strong believer that success in any field requires hard work and dedication. She knows that it takes more than just technical skills to be successful, but also the willingness to take risks and think outside the box. Her passion for cybersecurity and making an impact on the world has inspired her to get creative with her marketing strategies and stay ahead of the game.
The non-traditional ways that Cami views Sales and Marketing teams have led SightGain to see the following improvements in under 6 months:
- Website Traffic: ⬆ 32%
- Leads: ⬆ 2066%
- Demos Booked: ⬆ 268%
- Demos Complete: ⬆ 276%
- Pipeline Growth: ⬆ 266%
The Sales Development Team sits under marketing, breaking down any barriers there could have been cross-functionally. This enables Sales to be involved in marketing messaging, go-to-market strategies, and marketing campaigns.
The Successful launch of the industry's first Threat Exposure Management Platform in tandem with a company re-brand. The company branding moved from being stale and confusing to now having the company's story interwoven into the new branding that is focused on Role Based Marketing (CISO/CIO, Risk/Compliance, SecOps Leaders). The branding focuses on the Marriage between IT & Finance as well as being able to prove cybersecurity ROI and acts as the guide to our personas offering recommendations to improve the efficiency and efficacy of cybersecurity posture and the return on security operations investments.
With over 7 months of successful content and product marketing strategies under her belt at SightGain, Cami knows how to create material that engages and drives relationships with prospects - without resorting to just trying to "sell" them. Focused on creating "Byte"-sized video content that is both entertaining and informative, Cami has helped contribute to a website traffic uptick as well as increased interactions across the platform.